LinkedIn Profile Optimization
A profile that reads like a solution, not a resume.
Your headline, About section, featured section and banner rewritten so buyers understand who you help in seconds, and so LinkedIn search matches you to the terms they use.
Your headline is a search result before it’s a sentence.
Every connection request you send leads to the same place: your profile. A decision-maker glances at your name, headline and banner before deciding whether to accept. If those describe your job title instead of the problem you solve, the request reads like one more pitch.
The About section is not a bio. It’s a landing page. The first lines should tell the right buyer they’re in the right place, and the featured section should give them one clear next step.
That’s why the profile is fixed before any outreach starts. Nobody accepts a request from a profile that looks like a resume.
Every part a buyer sees first.
Headline
Who you help and with what, written for search and for a two-second glance.
About section
Rewritten as a landing page: the buyer’s problem first, then how you solve it.
Featured section
One clear next step for a visitor, not a pile of links.
Banner design
A finished banner that repeats your offer in plain words.
Keyword optimization
The terms your buyers search, placed where LinkedIn reads them.
Offer and positioning clarity
One sentence that says who it’s for and why it’s different.
Profile first, outreach second.
- 1
Audit
Review your profile, offer and past outreach to see why buyers scroll past.
- 2
Position
Agree the one buyer and the one problem the profile speaks to.
- 3
Rewrite
Headline, About, featured, banner and keywords rewritten together.
- 4
Launch outreach
With the profile ready, targeted connection requests begin.
Right for you if…
- Your headline is just your job title
- Your About section reads like a CV
- You sell B2B services with a clear buyer
- You’re about to start outreach and want it to land
- You want buyers to understand you without a call
The honest part
I commit to rewriting every section listed here, once, before your outreach starts. I can’t promise profile views, follower growth or a set acceptance rate. Those depend on your offer, your audience and LinkedIn itself.
What the rewrite does is make sure the right buyer understands you the moment they land.
LinkedIn profile optimization questions
What is LinkedIn profile optimization?
A rewrite of the parts of your profile a buyer sees first (headline, About, featured section and banner) so they clearly say who you help, and match the words those buyers search.
How much does LinkedIn profile optimization cost?
$120 one time on its own. It’s also included in month one of the lead generation package, which is $300 for the first month and $250 a month after.
Who publishes the changes?
If you buy optimization on its own, everything is handed over to you, ready to publish. If it’s part of the lead generation package, I make the changes as part of running your outreach.
Will this increase my profile views?
I can’t promise a number. Views depend on your activity, network and LinkedIn’s algorithm. What I can commit to is a profile that explains your offer clearly when someone does land on it.
Do you design the banner?
Yes. A finished banner design is part of the optimization, built around your offer and the buyer you want to reach.
How long does it take?
Typically 4 to 5 working days from the moment I have your profile link and the details I ask for.
Want a second pair of eyes on your profile?
Book a free 15-minute call. Bring your profile link and tell me who you sell to.